Dynatrace is the world leader in application performance management. As a data-driven company, it was only natural that they wanted to have the same data-driven mindset in their approach to marketing attribution.
Watch the webinar and hear first-hand how Dynatrace teamed up with LeanData and Revenue Pulse to implement a world-class attribution model that improved Dynatrace's accuracy and reporting capabilities, while also saving them time and money.
Watch this session and learn how:
Senior Quantitative Marketing Analyst,
Marketing Operations Manager,
Founder & CEO,
Co-founder & CEO,
Rebecca Qu is the Senior Quantitative Marketing Analyst at Dynatrace. An analytics and statistics wizard, Rebecca has a strong background in various aspects of business analysis and marketing operations including predictive modeling, marketing attribution modeling, and ROI analysis. Most recently, Rebecca’s creative thinking and fearless approach to testing new methodologies helped the Dynatrace team overcome the challenges of accurately capturing, analyzing, and reporting their data.
Holly Battelle is the Marketing Operations Manager at Dynatrace. After beginning her professional career in socioeconomic research and policy analysis, Holly made the transition to marketing in 2014 and since then has helped various global software companies establish and implement effective and efficient marketing operations roadmaps. Holly joined the Dynatrace team in 2017 and has since been overseeing their Marketo instance and working with the Marketing Operations Team to refine their lead lifecycle and marketing and sales funnel reporting methodologies.
Pierce Ujjainwalla is the founder and CEO of Revenue Pulse. Until recently, Pierce was the lead consultant. Now he spends time developing the Revenue Pulse team and scaling the business to continue providing exceptional service to RP's clients. Pierce is a career marketer who has worked client-side at companies like Cognos & IBM and consulting-side with Panasonic, SAP, and NVIDIA. His passion for helping make marketers' lives easier also led him to found Knak, an enterprise email creation platform for Marketo users.
Evan Liang founded LeanData after managing a data-cleanup project at his last company and felt the pain of cleaning CRM data by hand. Prior to LeanData, Evan was the GM and VP Products at Caring.com, where he grew a small acquisition into the company’s main business, generating over 50% of the company’s revenue over 2 years. Before Caring.com, Evan worked at Shasta Ventures, a leading venture capital firm focused on end-user-driven businesses.
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