Marketo Reporting 2.0

Livestream with 2 Reporting Pioneers

Recorded On:

Wednesday, November 16th

10:00am PT / 1:00pm ET


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Marketo Reporting 2.0

Q&A with 2 Reporting Pioneers

In this raw and unbiased livecast, hear from Anish Jariwala, the guy who literally wrote the book on Marketo reporting, and Brendan Farnand, the guy who implemented a lot of Anish’s best practices in a real-world setting at Trend Micro, discuss their very different and very real journeys down the path that is Marketo Reporting 2.0.

In this live stream, (full-video broadcast, polls and a live Q&A) you will get actionable information that you can take back to your organization and implement right away, like:

  • Full Marketo reporting checklist of things you should do immediately
  • Exposure to the benefits of integrating Marketo & Web Analytics (Adobe or Google)
  • Example of a best-in-class real-time ABM dashboard
  • A look at Informatica & Trend Micro’s integration of Marketo with Tableau

If you’re company has Marketo, and you are responsible for reporting on Marketing’s performance, this session is for you.

Anish Jariwala

Digital Marketing Strategy & Insights


Anish was previously the lead reporting and analytics consultant at Marketo. He played a key role in adoption of Marketo Revenue Cycle Analytics for some of Marketo's biggest customers. To put it modestly, he is the predominant Marketo reporting and analytics expert in the world. Now, he leads Digital Marketing Strategy and Insights at Informatica, and he just wrote a book on Marketo reporting and Analytics titled ‘The Marketing Data Lake’.

Brendan Farnand

Director, Marketing Operations

Trend Micro

Brendan just completed Trend Micro’s massive global Marketo implementation. He aligned their global team of marketers on 1 platform, and is responsible for managing their day-to-day operations. He also led the reporting and analytics project at Trend, which involved an enterprise-scale integration of Marketo and Tableau. Brendan previously worked in product management at Cognos, a Business Intelligence company acquired by IBM.

Pierce Ujjainwalla


Revenue Pulse & Knak

Pierce is the founder of both Revenue Pulse and Knak. He was also a nominee for a Marketo Revvie award for ‘The Best Use of Marketo Analytics’ for his work at 360pi, a price intelligence company. Pierce has spoken on reporting and analytics at the Marketo Summit. He led the partnership between Revenue Pulse & Klipfolio (a leading dashboarding company) to help Marketo Marketers build better reporting dashboards.


If you have Marketo, and you want to learn the ins-and-outs of Marketing reporting from some of the best in the business, this is a must attend session.